What Insurance Professionals Should Know About Franchise Trends in 2025

Matt Tiefenbrunn
Jun 17
2 min read

If you're coming from the insurance industry, you're already familiar with reading patterns and advising people based on risk, behavior, and long-term outcomes.

Now you're considering franchising as your next business move. It offers structure, scalability, and an opportunity to build on the skills you’ve already developed, especially your ability to understand what people need and how they make decisions.

Franchise success depends not just on industry performance but also on how well it fits current lifestyles and consumer behavior. Looking at population shifts and generational mindsets can help you make a smarter choice.

Gen Z

Born 1997 to 2012

Traits: Tech-savvy, wellness-focused, values convenience and personalization
Preferences: Self-care, digital learning, purpose-driven brands
Franchise types to explore:
- Wellness cafés or juice bars
- Personal development and training centers
- Creative spaces or fitness programs for youth

If you’ve worked with younger policy holders, you know they respond well to brands that are modern, mission-driven, and easy to interact with.

Millennials

Born 1981 to 1996

Traits: Family-focused, budget-conscious, values work-life balance and transparency
Preferences: Services that reduce stress and save time
Franchise types to explore:
- Education and after-school programs for children
- Meal prep or family-focused food brands
- Pet care, grooming, or walking services
- Eco-friendly or time-saving home services

Many of your former clients are now busy parents. Franchises that simplify their lives and offer real solutions will likely gain their trust.

Gen X and Boomers

Born before 1980

Traits: Experienced, practical, focused on long-term stability and passive income
Preferences: Safety, comfort, health, and legacy
Franchise types to explore:
- Senior home care and lifestyle services
- Property restoration or home safety upgrades
- Professional coaching or consulting
- B2B services that reflect operational discipline

This group values brands that feel established and essential. The opportunity lies in offering reliable services that match their goals and standards.

Population-Based Trends to Consider Across Age Groups

Some trends reflect universal needs and are driving demand across generations:

Home-based convenience such as mobile services or at-home wellness
Mental wellness support including coaching, therapy, and relaxation
Digital education for kids, teens, and working adults
Sustainability with eco-conscious cleaning and packaging
Experience-first offerings like creative workshops or boutique fitness

These trends reflect long-term shifts in how people live, spend, and solve everyday problems.

Think Like a Business Owner, Not a Trend Follower

You’ve built a career advising clients on how to protect what matters. Now you're evaluating what kind of business can give you lasting value and alignment.

Ask yourself:

Who do I want to serve such as families, retirees, or busy professionals
What kind of support or flexibility do I need from a franchise
Am I looking to manage daily operations or lead a team
Is this a business model that still works five years from now

As an insurance professional, you already bring the right mindset for franchise ownership. You understand how to evaluate opportunities, build trust, and think ahead.

Those same skills can help you choose a franchise that fits the way people live today and how you want to work moving forward.